The Purple Whitening Serum uses advanced color-correcting technology to neutralize yellow tones. When applied, the violet pigments bond with your enamel, counteracting yellow discoloration to give an instant whitening effect. Unlike bleaching agents, this process is non-invasive, protecting your enamel and gums while delivering a visibly brighter smile after each use.

1. Apply 2 pumps of the serum onto a soft-bristle toothbrush.
2. Brush your teeth in circular motions for 1-2 minutes, focusing on areas with yellow tones.
3. Rinse your mouth thoroughly to reveal a brighter smile.

For best results, use the Purple Whitening Serum once a day as part of your oral care routine. The serum is gentle enough for regular use, ensuring you can keep your teeth looking radiant without sensitivity or irritation.

Main Active Ingredient:

V34 Colour-Correcting Technology
A blend of CI17200 (D&C Red No. 33) and CI42090 (FD&C Blue No.1) that neutralizes yellow undertones on teeth using colour theory. Purple is directly opposite yellow in colour theory, this formula counteracts discoloration, temporarily concealing stains for instantly brighter teeth.

Hydrated Silica
Hydrated silica with gentle scrubbing properties removes surface stains and plaque, keeping teeth clean and smooth. Its polishing action enhances whiteness while protecting enamel from damage. By smoothing the tooth surface, it resists plaque buildup and discoloration.

Glycerin
A natural humectant that locks in moisture while drawing it from the enamel, allowing the V34 formula to penetrate surface stains more effectively.

Xylitol
Xylitol with antibacterial properties promotes remineralization, strengthening enamel and reducing tooth sensitivity. Its anti-inflammatory properties help protect against cavities while supporting overall oral health.

Mentha Piperita (Peppermint) Essential Oil
A natural antibacterial ingredient that eliminates odor-causing bacteria, freshens breath, and reduces plaque and tartar buildup.

Full Ingredient List:
Aqua/Water, Glycerin, Hydrated Silica, Sorbitol, Xylitol, Polysorbate 80, Cellulose Gum, Mentha Piperita (Peppermint) Oil, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Pyrophosphate, Sucralose, CI17200/D&C Red No. 33, CI42090/FD&C Blue No.1, Hydroxyapatite (nano), Phytic Acid.